Kerala Brand is envisaged to deliver an appealing image of Kerala’s products/ services to the global customer. It will project Kerala’s commitment to quality, ethical and responsible industrial practices and enable Kerala’s enterprises in tapping into the global market potential by creating a unique identity for the indigenous products “Made in Kerala”. Products/ services which are being produced/offered in an environmentally sustainable way, following ethical practices and conform to specific quality standards and certifications, will be selected from selected sectors for identifying under the Kerala Brand.

Kerala Brand will be a mechanism of ensuring the availability of products which meet high quality standards to consumers and improve the marketing potential of manufacturers/service providers committed to conform to these standards. It will act as a differentiator for products/services of high- quality standards.